How to Sell Online Fitness Coaching Services
You’ve established your personal training business, and things are going well. A steady base of clients relies on you for fitness coaching, health advice and lifestyle support. Now you’re ready to expand your expertise beyond the local area and bring in online clients.
When done correctly, online fitness coaching can be a lucrative branch of your business requiring less time than providing services locally. Follow these guidelines to get started, and you’ll be well on your way to connecting with a whole new audience.
Visualize Your Client Base
Begin with a detailed assessment of the kinds of clients you already service. What do they have in common? Make a list of defining characteristics, including:
- Personal goals
- Level of dedication
- Rate of progress
- Attitude toward training
This gives you a picture of the ideal client for the online aspect of your fitness coaching business. With this picture in mind, you have a basis for designing training programs, writing content and targeting advertisements.
Once you’ve defined your customer base, decide how far you want to reach with your online presence. Do you prefer to stay within the immediate area, expanding only into nearby states, or are you ready to work with clients around the country? Knowing what range you’re comfortable with and what you can reasonably handle will help when you start creating a marketing plan.
Determine How to Package Your Product
Your ideal client comes to you with a particular goal in mind. Whether it’s to lose weight, gain muscle, improve strength or simply feel healthier, each goal has a training method designed to provide the best results. Build template plans for the most common goals, and use these as the basis of your products. Consider how to package services together in logical ways to create the types of packages clients will want to buy.
Depending on the styles of training you provide, you have different options for pricing and delivering your online offerings. If your main product for local clients is personalized training and meal plans, you can recreate the experience with training videos, exercise schedules and a booklet of recipes with helpful nutrition advice. For a business involving progressive training, an online membership or subscription service may be a better format.
Set Payment Levels
Whether you plan to sell subscriptions or packages, you need to figure out the best delivery format and how to price programs at different levels. Most online payment services charge a percentage of the total cost of products as a transaction fee, so it’s important to keep this in mind as you work out your prices. You have to bring in enough money from each package to make it worth your time, but it’s also important to price services at a level attractive to potential clients.
When listing packages or subscription levels on your site, pick one as the “most popular” or “recommended starting point.” Include a combination of services you feel are the most useful to first-time clients, and price other packages in a way that makes this particular option seem reasonable. A proper pricing scale conveys the value of the services you’re delivering to clients.
Equip Your Website for Subscriptions
Selling packages and subscriptions means offering exclusive content to clients at different levels. In order to do this, you’ll need a tool to create a subscription service and provide a dashboard where you can manage content delivery. Many plugins with this functionality are available for sites built with WordPress, and most provide easy integration with your chosen payment gateway. Some allow you to accept payments through multiple services so that clients can choose the method they’re most comfortable with.
If your website hasn’t been updated in a while, take the opportunity to clean up the layout, remove distracting elements, streamline the navigation and update pertinent information. Make any other changes necessary to ensure smooth operation with your chosen subscription management tools.
Create Compelling Content
To build a dedicated Internet following, you need more than the training packages offered on your website. Potential online clients are looking for someone to help them reach their fitness goals, and it’s your job to demonstrate why your business is the best choice.
If you don’t already have a blog, start one now. Write articles to showcase of the kind of content clients can expect to receive when they sign up for your services. Offer something for free, such as a short themed workout series, to keep people coming back to your website and engaged with your social media channels.
Keep the quality consistent between both free and paid content. Free content is like a promise, and clients expect you to deliver when they subscribe or buy packages. Bringing them what they’re looking for builds trust and creates a strong foundation for lasting client relationships.
Market Like a Pro
Remember the ideal client picture you created when you started setting up your online fitness training business? You’ll need to go back to it to build compelling marketing campaigns. Your target audience spends time on specific websites, including social media channels, and that’s where you want your ads to appear. With a combination of search engine optimization, paid search ads and display ads, you can reach your clients where they are and show them why your services are the best way to meet their fitness goals.
In addition to advertising, stay active on social media. Answer questions, post interesting articles and share your own content to create ongoing conversations. Being personable and approachable is just as good a marketing tool as any ad.
Creating an online component of your fitness coaching business expands your reach and has the potential to significantly increase your profits. At the same time, you’ll be expanding your brand, building trust and helping more people achieve better fitness and health. Be persistent and offer the highest quality content to realize the full potential of online personal training.